Résumé:
TAG Heuer has become the first title sponsor of the Monaco Grand Prix, marking a new era for the iconic race.
Histoire complète :
In a significant milestone for the Monaco Grand Prix, prestigious Swiss watchmaker TAG Heuer has become the first title sponsor in the race’s nearly century-long history. The partnership, announced by the Automobile Club de Monaco, represents a new era for the iconic street race and aligns with the changing commercial landscape of Formula 1 under Liberty Media. TAG Heuer’s involvement will undoubtedly elevate the profile and prestige of the event even further. This sponsorship agreement highlights the enduring appeal and global reach of the Monaco Grand Prix, solidifying its position as one of the most prestigious events on the motorsport calendar. As the first title sponsor, TAG Heuer will undoubtedly leave its mark on this legendary race and contribute to its continued success.
Source:
news.mc
