Résumé:
AS Monaco has become the French football club with the best national image, thanks to a strategy that combines sporting excellence, community engagement, and territorial influence.
Histoire complète :
AS Monaco, the football club from the principality of Monaco, has emerged as the French football club with the best national image, according to the IPSOS 2024/2025 survey. With 80% of French football fans having a positive view of the club, AS Monaco has claimed the top spot in the prestigious IPSOS ranking. The club’s success is attributed to a rigorous strategy that combines sporting excellence, community engagement, and territorial influence. Thiago Scuro, the club’s General Manager, attributes this achievement to the values instilled by President Dmitri Rybolovlev, emphasizing the importance of integrity, respect, and good behavior. AS Monaco stands out in terms of ambition, prestige, attractiveness, and dynamism, making it the most ambitious, prestigious, attractive, and dynamic club in Ligue 1. Thiago Scuro highlights the club’s ambition to consistently represent French football and its commitment to offensive and exciting playing styles. The positive image of the club has led to tangible benefits, such as increased interest from sponsors, local engagement, and player attraction. AS Monaco’s image is closely tied to the principality, with strong associations to Monaco’s symbols, the name of the club, and the support of Prince Albert II. The club has successfully undertaken numerous community initiatives, such as the Kids Tour, which traveled through 26 municipalities, reaching over 3,400 children. Another notable initiative is the ÜNSEME program, which allows children and young players to engage with the professional team and gain valuable experiences. AS Monaco has also extended its influence beyond the sports arena, partnering with the Princess Grace Hospital to create a welcoming space for pediatric patients. The club’s positive reputation has enabled strategic national partnerships, such as agreements with Saint-Priest and Versailles, allowing access to talent pools and strengthening relationships with local clubs. Thiago Scuro emphasizes the collective effort behind the club’s success, highlighting the teamwork and shared values that have propelled AS Monaco to the top of the French football image.
Source:
Monaco Tribune
