Summary:
AS Monaco Basketball has partnered with luxury fashion brand Lanvin to dress the team and merge the worlds of basketball and high-end fashion.
Full Story:
AS Monaco Basketball has announced a prestigious partnership with luxury fashion house Lanvin. Lanvin will now be the official clothing brand of the team, combining elegance and athleticism to enhance the players’ image. The collaboration aims to solidify AS Monaco Basketball’s status as a reference in European basketball. The General Director of the team, Oleksiy Yefimov, expressed his excitement about the partnership and the shared vision of offering fans the ultimate Hoops Royal experience. To showcase the collaboration, three key figures from the team will be featured in black and white portraits wearing Lanvin’s signature suits and DDB1 sneakers. These images highlight the fusion of elegance and athletic performance, reflecting the spirit of the Roca Team and the Principality of Monaco. The collaboration also builds on the longstanding connection between Lanvin and the French Riviera. With a boutique in Monaco and a planned renovation of the Cannes boutique in 2025, Lanvin confirms its presence on the Riviera, where lifestyle and dynamism converge. Siddhartha Shukla, Deputy CEO of Lanvin, expressed the brand’s happiness in strengthening its relationship with Monaco through this partnership.
Source:
Monaco Tribune
