Summary:
AS Monaco and the Monaco Tourism and Convention Bureau have renewed their partnership to promote Monaco through football, with the Visit Monaco logo now appearing on the team’s Academy uniforms until the end of the 2024/25 season.
Full Story:
AS Monaco and the Monaco Tourism and Convention Board (DTCM) have announced the renewal of their partnership, an important agreement to promote the Principality and the Visit Monaco brand through football worldwide. The Visit Monaco logo is now featured on the uniforms of the Academy teams, including the Elite, U19, and U17 groups. These young talents will have the honor of representing Monaco in national and European competitions until the end of the 2024/25 season.
This renewed partnership allows AS Monaco to benefit from the expertise and network of the DTCM in targeting international visitors to the Principality. In return, AS Monaco continues to proudly represent Monaco through its young players’ teams, while actively participating in destination promotion. Joint marketing campaigns will also be conducted to enhance Monaco’s appeal as a tourist destination.
The DTCM, a department of the Princely Government, works to ensure high tourist footfall throughout the year in close collaboration with all tourism, economic, and cultural stakeholders in the Principality. Through its Convention Bureau, Leisure Tourism and Sales Promotion division, and targeted marketing, the DTCM deploys strategies tailored to the needs of different international markets. Additionally, its Corporate Social and Environmental Responsibility cell strives to make the destination more responsible and sustainable.
Overall, this partnership serves as a mutually beneficial endeavor, with AS Monaco acting as a valuable ambassador for the Principality.
Source:
Monaco Tribune
