Summary:
AS Monaco celebrates its Centenary with a unique capsule collection that combines elegance and a casual spirit, reflecting the club’s unique identity and paying homage to its supporters.
Full Story:
To celebrate its centenary, AS Monaco has unveiled a unique capsule collection that combines elegance and casual style. Created by the Monaco agency Office Mikado, this collection consists of five iconic pieces that blend retro streetwear with American sportswear, reflecting the club’s unique identity. The special Centenary capsule collection features modern influences, offering a sophisticated yet relaxed look. Each item incorporates various references to the club’s rich heritage, including oversized hoodies, varsity jackets, oversized t-shirts, and snapback caps adorned with significant patches and prints. The number “100” is prominently displayed on each piece as a tribute to AS Monaco’s 100 years of existence, along with the inscription “ASM FC 100” and the date “1924” marking the club’s founding year. In addition to celebrating the club’s history, the collection also pays homage to its supporters, featuring the iconic arches of the Stade Louis-II and the monégasque word “Daghe” which means “go.” These symbols represent the fans’ commitment, embodied in the rallying cry of “Daghe Munegu” which means “go Monaco.” Football and fashion enthusiasts can now purchase these pieces at the official boutique, Les Jardins d’Apolline, and online at www.shop.asmonaco.com. Don’t miss the opportunity to wear a piece of Monaco’s history!
Source:
Monaco Tribune
